At LèMert we are all about transparency. Especially in light of the new GDPR law that is in full effect from today the 25th of May. In this blog, we will explain to you what we do with your data.
The General Data Protection Regulation (GDPR) is aimed at protecting anyone who uses the web. When you shop online or sign up to social networks and subscribe to newsletters.
When you subscribe to our newsletter, you give us the right to send you promotions, newsletters, and articles directly to your inbox.
When you visit our Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our website and information about how you interact with the Site. We refer to this as automatically-collected information. We also collect your device information using Cookies, log files and Web beacons.
This helps us to understand what garments are popular and how we can improve our collection when needed.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
How do we use your personal information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Your rights in light of the GDPR
If you are an European resident, you have the right to access personal information we hold about you and to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, please contact us.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.